The Coastal Grandmother aesthetic has blown up on TikTok, a term coined by user @lexnicoleta, which describes a style of airy and laid back, with lots of linen in whites and beige tones. Think Nancy Meyers movies, Diane Keaton and Meryl Streep, where you live in a small coastal town, go to the farmers’ markets, read books and drink wine. 

Firstly, clothes. 

First stop: Forever New. Their Single-Breasted Longline Coat is a winter essential. This neutral staple will keep you warm and go with everything in your wardrobe. Their Poppy Linen-Straight-Leg Pants are the perfect linen pants for an everyday luxe look. You can dress these pants up or down, so you’ll be guaranteed to get lots of wear out of them. 

No need to look any further than Uniqlo to get your perfect knit. Chunky cable knit, Merino wool turtlenecks – you name it, they’ve got it. 

Don’t forget shoes! Any classic, simple slides that are easy to slip on and off that you can wear to the beach, to the markets and then to dinner – you’re on the money. 

Time to accessorise! In her TikTok video, Lex stated that having a bucket hat is essential. Think Diane Keaton in Something’s Gotta Give. Cotton On Body has a great range of bucket hats, including this Reversible Sherpa Bucket Hat. Pair that with a pair of small sunglasses, and you’ll be ready to hit the beach (or hide from people you don’t want to see)!

Clothes are just the beginning of the Coastal Grandmother aesthetic – because it’s more of a lifestyle.

The scent is simple – Sí by Giorgio Armani. Light, elegant and fruity is the epitome of the Coastal Grandmother. Pop into Chemist Warehouse to pick up a bottle. 

Whilst these women are mature; their skin is flawless and tight. Remember, prevention is always better than treatment. Head to Leah’s Wax Works for a microdermabrasion session, which helps with sun damage, pigmentation, fine lines and wrinkles. 

A Coastal Grandmother’s home is a mix of warm and cosy and fresh and clean. Always have fresh flowers on the table, and make sure you have a bowl of lemons in the kitchen. Tapered candles on ornamental candle stands and a full bookshelf are all typical interiors of a Coastal Grandmother. 

Coastal Home, Source: HGTV

Most of all, the Coastal Grandmother’s attitude is one of contentment and appreciation of the small things in life. They always go out of their way to help others and enjoy simple pleasures. Let’s all embody the Coastal Grandmother in one way or another!