Alright, that’s it. Enough window shopping! Winters here, the start of the year has flown by and it’s time to level-up your wardrobe. Say goodbye to staring lovingly through windows and step inside where opportunity awaits. With end of financial year sales among us, you might just find exactly what you need for a price that won’t break the bank.

Past the squeaky shine of the window, there are trends to jump on and sales to take advantage of. And here are just a few of our favourites:

Hype DC

Hype’s end of financial year sale never ceases to amaze. Up to 50% off you can finally buy those kicks you’ve been walking past in windows of all year. Our top 3 choices, that are an absolute steal:
Asics Japan X Women’s in White – now $69.99 from $119.99
Nike Blazer Mid ’77 Vintage – now $69.99 from $139.99
Birkenstock Arizona Suede – now $119.99 from $209.99

Culture Kings Trends

Culture Kings is the home of hoodies, and with winter upon us it’s the time to find your next comfiest piece. Our favourites include this LA Dodgers oversized hoodies that are selling fast, or the new drop from Play Boy. These styles will keep you comfy, warm and looking fresh as anything.

Forever New

Forever New is our go-to for layered luxury. Everybody needs a capsule coat that’ll last you through the season. Look luxe in the Luella Faux Fur Collar Coat or go for a statement piece with the bright Hannah Maxi Coat in cream. Both these coats will stand the test of time and last for years to come. With so many coats to choose from, head in store to find the one that screams you.


Escaping the cold of winter and heading on a holiday? Or have an event you want to look a million bucks for? Look no further than Sheike. With up-to 50% off on selected styles, you’re bound to find your new favourite piece. Check out the stunning green Sharene Maxi Dress, now 50% off. Perfect for jet-setting out of the country or a divine date-night out.

So many trends, so little time! Day-dreaming and window shopping sadly won’t help you to look the best you can! Make the most of the end of financial year sales and head into MidCity to find your favourite new pieces. You won’t regret it, we promise.

That’s right, Mother’s Day is just around the corner and it’s the one time of the year that all the Mums around the world get to let their hair down and do exactly what they’ve been wanting to do all year… absolutely nothing. Jokes aside, Mums really are the super-hero, knight in shining armour and Queen of the castle all in one – so it’s that time of year to treat them like it. So let’s get to it!

For the Mums who have been waiting all year for their breakfast in bed moment, this is the gift idea for her. Pop into Original UGG Australia and find her the perfect slipper. Whether she’s a classic boot style, or wants a fancy fluffy slipper you can’t go wrong with the sweet, soft comfort of an Ugg.
There’s always time for a bit of sparkle in Mum’s wardrobe. Forever New is sporting the most gorgeous array of sparkly dresses and accessories. Whether she’s got a special occasion coming up, or you just want to add a little shine to her day – Forever New has you covered. However, no glam outfit is complete without the perfect scent. Chemist Warehouse has the largest collection of luxury perfumes at an affordable price. If you really want to step up your game, check out the latest women’s collection from Seiko watches to find a timeless piece she’ll have for decades to come.
For something simple and thoughtful, pop into Edition Roasters at MidCity, because coffee and a sweet treat delivery in bed will never go a stray. Let’s cross our fingers that the sun will shine so you can take Mum and your cup of coffee on a walk down to the beautiful Royal Botanic Gardens, only a short stroll from MidCity.
Now it couldn’t be a true Mother’s Day without honouring our pet Mums. For the dog Mummas out there, they’ll need the perfect pair of sneakers to take their pup out for their daily walk. Skechers have the highest rating for fun and comfort all stacked into a sneaker – in our humble opinion. Whether it’s a bright pink or baby blue, she’ll be catching smiles from across the park – and it won’t just be for the pup by her side!
Now we can’t let our cat Mum’s be left behind! Snuggle up on the couch with a new matching tracksuit and hoodie. Culture Kings and Rebel Sport will make it hard to choose, but you’ll find the perfect style for every cat Mama. A cup of tea and a kitty on her lap? We’d argue she couldn’t be happier.
Treating Mum to a pamper day at MidCity may be exactly what she’s waited for. Without even thinking, Leah’s Waxworks and My Healthy Massage are situated right next to each other on our lower ground floor. Mum can go from getting her nails done at Leah’s and walk straight into a massage next door – perfection!
Now you’ve got your gift, go tell all the Mums killing it out their just how much you love them. Go on, do it.