Alright, that’s it. Enough window shopping! Winters here, the start of the year has flown by and it’s time to level-up your wardrobe. Say goodbye to staring lovingly through windows and step inside where opportunity awaits. With end of financial year sales among us, you might just find exactly what you need for a price that won’t break the bank.

Past the squeaky shine of the window, there are trends to jump on and sales to take advantage of. And here are just a few of our favourites:

Hype DC

Hype’s end of financial year sale never ceases to amaze. Up to 50% off you can finally buy those kicks you’ve been walking past in windows of all year. Our top 3 choices, that are an absolute steal:
Asics Japan X Women’s in White – now $69.99 from $119.99
Nike Blazer Mid ’77 Vintage – now $69.99 from $139.99
Birkenstock Arizona Suede – now $119.99 from $209.99

Culture Kings Trends

Culture Kings is the home of hoodies, and with winter upon us it’s the time to find your next comfiest piece. Our favourites include this LA Dodgers oversized hoodies that are selling fast, or the new drop from Play Boy. These styles will keep you comfy, warm and looking fresh as anything.

Forever New

Forever New is our go-to for layered luxury. Everybody needs a capsule coat that’ll last you through the season. Look luxe in the Luella Faux Fur Collar Coat or go for a statement piece with the bright Hannah Maxi Coat in cream. Both these coats will stand the test of time and last for years to come. With so many coats to choose from, head in store to find the one that screams you.


Escaping the cold of winter and heading on a holiday? Or have an event you want to look a million bucks for? Look no further than Sheike. With up-to 50% off on selected styles, you’re bound to find your new favourite piece. Check out the stunning green Sharene Maxi Dress, now 50% off. Perfect for jet-setting out of the country or a divine date-night out.

So many trends, so little time! Day-dreaming and window shopping sadly won’t help you to look the best you can! Make the most of the end of financial year sales and head into MidCity to find your favourite new pieces. You won’t regret it, we promise.

That’s right, Mother’s Day is just around the corner and it’s the one time of the year that all the Mums around the world get to let their hair down and do exactly what they’ve been wanting to do all year… absolutely nothing. Jokes aside, Mums really are the super-hero, knight in shining armour and Queen of the castle all in one – so it’s that time of year to treat them like it. So let’s get to it!

For the Mums who have been waiting all year for their breakfast in bed moment, this is the gift idea for her. Pop into Original UGG Australia and find her the perfect slipper. Whether she’s a classic boot style, or wants a fancy fluffy slipper you can’t go wrong with the sweet, soft comfort of an Ugg.
There’s always time for a bit of sparkle in Mum’s wardrobe. Forever New is sporting the most gorgeous array of sparkly dresses and accessories. Whether she’s got a special occasion coming up, or you just want to add a little shine to her day – Forever New has you covered. However, no glam outfit is complete without the perfect scent. Chemist Warehouse has the largest collection of luxury perfumes at an affordable price. If you really want to step up your game, check out the latest women’s collection from Seiko watches to find a timeless piece she’ll have for decades to come.
For something simple and thoughtful, pop into Edition Roasters at MidCity, because coffee and a sweet treat delivery in bed will never go a stray. Let’s cross our fingers that the sun will shine so you can take Mum and your cup of coffee on a walk down to the beautiful Royal Botanic Gardens, only a short stroll from MidCity.
Now it couldn’t be a true Mother’s Day without honouring our pet Mums. For the dog Mummas out there, they’ll need the perfect pair of sneakers to take their pup out for their daily walk. Skechers have the highest rating for fun and comfort all stacked into a sneaker – in our humble opinion. Whether it’s a bright pink or baby blue, she’ll be catching smiles from across the park – and it won’t just be for the pup by her side!
Now we can’t let our cat Mum’s be left behind! Snuggle up on the couch with a new matching tracksuit and hoodie. Culture Kings and Rebel Sport will make it hard to choose, but you’ll find the perfect style for every cat Mama. A cup of tea and a kitty on her lap? We’d argue she couldn’t be happier.
Treating Mum to a pamper day at MidCity may be exactly what she’s waited for. Without even thinking, Leah’s Waxworks and My Healthy Massage are situated right next to each other on our lower ground floor. Mum can go from getting her nails done at Leah’s and walk straight into a massage next door – perfection!
Now you’ve got your gift, go tell all the Mums killing it out their just how much you love them. Go on, do it.

Spring Racing Season is upon us once again, so it’s time to dust off those fascinators and go shopping for a new dress!

No matter if you’re an avid race goer or it’s your first time out with the girls, we have the perfect outfit for all the important events of the Spring Racing calendar! 

2nd November 2019 – Derby Day

Cup week always starts with a fusion of monochrome fashion so opt for classic black and white on Derby Day. While strict with its dress code rules, sticking to monochrome doesn’t have to be boring! 

Black and white is always a winning look and with so many options to choose from we have narrowed down our top 5 picks!


From left to right: Sheike Trifecta dress, Forever New Karli dress, Portmans Amelia dress, Portmans Shae jumpsuit, Sheike Verona dress

5th November 2019 – Melbourne Cup Day

An iconic Australian event in the racing calendar is, of course, the $8 million Lexus Melbourne Cup and the highlight of cup week. There is no such thing as ‘too much’ when it comes to dressing for Cup Day so be prepared to go all out with your strongest fashion statement. 

There are only ever a few occasions in a girl’s life where finding the right dress is crucial – here are our top 5 picks for Cup Day greatness! 


From left to right: Forever New Tiffany dress, Sheike Vanity dress, Witchery Marlene dress, Portmans Neon Garden dress, Sheike Daydream dress

7th November 2019 – Kennedy Oaks Day

The tradition of Kennedy Oaks Day is beauty, femininity, style and grace. Traditionally known as Ladies Day, Oaks Day is all about florals, pastels, and lots of pink! The significance of this day is the crowning of Fashions on the Field and to help secure yourself as number 1 on the day, we have put together our favourite top 5 looks for Oaks Day!


From left to right: Sheike Aurora dress, Forever New Lily dress, Portmans Jet Set dress, Witchery Ruffle dress, Sheike Eve dress 

9th November 2019 – Stakes Day

To draw a close to Spring Racing’s most crazy but fun-filled week, Stakes Day is considered more of a relaxed dressing affair with attendees opting for a more laid-back classic approach. 

Draw inspiration below from our favourite 5 picks for Stakes Day.


From left to right: Forever New Daniella jumpsuit, Sheike Flutter dress, Witchery V-Neck knit dress, Portmans structured spot jumpsuit, Sheike Stargazing dress

Winter is well and truly here and we’re not mad at it at all. Not with the gorgeous colour tones hitting our stores. A few simple tones matched with the right textures and small design details make facing the brisk winter mornings more bearable. 

Pantone named ‘Living Colour’ (Pantone 16-456) as THE shade for 2019. The colour brand describes the colour as “an animating and life-affirming shade of orange with a golden undertone that was all about optimism—a much-needed attribute of late”. Yum, sign us up!

First things first, winter doesn’t mean you need to pack your favourite footwear into those ugly vacuum bags (you know the ones!) in favour of warmer options. Give your summer kicks a winter update and pair them with some cute socks or tights. Try these cult favourites – Grace Two-Part Pointed Court Heels⁠ from Forever New.

After the last few seasons focusing on sharp, tight silhouettes, bold colours and touchable textures, suiting is now in. Think soft colours and soft cuts, with light textures to break it up. Buttermilk yellow, heather grey, oatmeal and sage green silks and cottons, with trousers that softly pool just the tiniest bit around the legs. 

Clear out your crisp whites and oyster silvers because your new best friend oat is here for Winter 2019. A reminder of summer linen, this shade is the new neutral. Wear paired with deeper tones like olives, navies or terracottas, buttermilk yellow or sage green.

So this winter lets skew neutral! Let go of the traditional colour blocking and a pop of colour and go neutral all the way.  Hey, we understand the need for the familiar, so add your favourite red lip. We suggest Flower Mix N Matte Lip Duo Red Velvet from Chemist Warehouse.