Roses are red, the sky is blue

I found my sole mate…

A pair of brand new shoes!

Still walking the streets searching for your ‘sole-mate’? Step into MidCity to find your perfect pair! With so many options – a sporty sneaker, a sleek boot or a soft moccasin – there are plenty of fish in the sea and the right one is waiting for you. Think of us as your match-maker, as we have collated the hottest bachelors and bachelorettes (of shoes) to find your ultimate sole-mate this season.

From Hype DC their latest ‘move in style’ range will have you absolutely blushing.
Hoka’s are all the rage right now with their latest in ultimate support diluted with trending fashion. Delivering a game-changing smooth, balanced ride that carries you over any distance. From the most cushioned shoe family in the Hoka One road shoe range, you can’t go wrong with the Bondi 8. Featuring a full EVA midsole, breathable mesh upper and it’s signature Meta-Rocker technology. You won’t be disappointed with the new and improved Bondi 8.
If you’re an everyday miler looking to elevate your experience check out the Clifton 9. Now with less weight, with added 3cm in stack height. Responsive new foam and improved outsole design, these are the perfect pavement pounders that really could be your new sole-mate.
Now if a cushioned runner isn’t your thing and your vibing more of a street-style, the latest from New Balance is where your heart will be. The original 550 debuted in 1989 and was reintroduced in limited-edition releases in late 2020. Now they are quickly becoming a global fashion favourite. The 550’s low top, streamlined silhouette offers a clean take on the heavy-duty designs of the late ‘80s, while the dependable leather and suede upper construction is a classic look in any era. If you’re in to the Y2K era aesthetic, set your eyes on the premium 9060. Recently restocked at Hype DC, The 9060 reinterprets familiar elements sourced from classic 99X models with a warped sensibility. Dual-density midsole featuring ABZORB and SBS cushioning, these shoes are like walking on clouds while keep well in front of the fashion trends.
If finding your match is proving tricky because you’re an individual who likes to stand out from the crowd, Culture Kings will have the perfect pair waiting for you. Once a staple on the basketball court, the Pump Twilight Zone “Solar Acid Yellow” have been reborn so you can rock them in the city. Taking design cues from their ’90s roots, they keep iconic details like The Pump and synthetic details on the sidewall for a structured look.
If you need even more freedom and a sneaker isn’t for you, Seichi has pulled out all the stops to take your favourite slides to the next level. The Yoroi V2 are a world exclusive, with a new moulded base and raised midsole is a standout feature and adjustments to the straps make sure they stay secure. Get them now to be ahead of the trend.
When describing your ‘sole-mate’ and the words ‘cuddly’ and ‘comfort’ come to mind than look no further than the Kings and Queens at Ugg Australian Classic. Thick and luxurious yet flexible and lightweight, 100% Australian sheepskin UGG boots will keep you cosy and comfortable all year round. Slip your feet into a pair of UGG Premium Short Classic Boots and feel the softness and warmth of pure wool. This iconic style is a staple of wintery days and chilly summer mornings to take you from home to the milk bar in true Aussie style. The premium sheepskin has temperature regulating properties and wicks moisture away from your feet. Sheepskin also has dirt and bacteria resisting properties – so come rain or shine, indoors or outdoors, your feet will be cradled in ultimate comfort.

Messi can’t kick without a pair of boots, Cinderella wouldn’t have met her match if she didn’t try on the slipper! So put your best foot forward and come in to MidCity to find your perfect sole-mate.

Alright, that’s it. Enough window shopping! Winters here, the start of the year has flown by and it’s time to level-up your wardrobe. Say goodbye to staring lovingly through windows and step inside where opportunity awaits. With end of financial year sales among us, you might just find exactly what you need for a price that won’t break the bank.

Past the squeaky shine of the window, there are trends to jump on and sales to take advantage of. And here are just a few of our favourites:

Hype DC

Hype’s end of financial year sale never ceases to amaze. Up to 50% off you can finally buy those kicks you’ve been walking past in windows of all year. Our top 3 choices, that are an absolute steal:
Asics Japan X Women’s in White – now $69.99 from $119.99
Nike Blazer Mid ’77 Vintage – now $69.99 from $139.99
Birkenstock Arizona Suede – now $119.99 from $209.99

Culture Kings Trends

Culture Kings is the home of hoodies, and with winter upon us it’s the time to find your next comfiest piece. Our favourites include this LA Dodgers oversized hoodies that are selling fast, or the new drop from Play Boy. These styles will keep you comfy, warm and looking fresh as anything.

Forever New

Forever New is our go-to for layered luxury. Everybody needs a capsule coat that’ll last you through the season. Look luxe in the Luella Faux Fur Collar Coat or go for a statement piece with the bright Hannah Maxi Coat in cream. Both these coats will stand the test of time and last for years to come. With so many coats to choose from, head in store to find the one that screams you.


Escaping the cold of winter and heading on a holiday? Or have an event you want to look a million bucks for? Look no further than Sheike. With up-to 50% off on selected styles, you’re bound to find your new favourite piece. Check out the stunning green Sharene Maxi Dress, now 50% off. Perfect for jet-setting out of the country or a divine date-night out.

So many trends, so little time! Day-dreaming and window shopping sadly won’t help you to look the best you can! Make the most of the end of financial year sales and head into MidCity to find your favourite new pieces. You won’t regret it, we promise.